If you are visiting our website as a California or European Union resident, your rights under the California Consumer Privacy Act or GDPR are represented in an addendum to this policy. If you do not see this addendum below, please contact us at legal@GMEAcuity.com to receive the additional information describing your rights under California and European Union law.
Information Collection, Use, and Disclosure
Categories of Information Collected
Visitor Data: GME Acuity collects, uses, and stores data regarding user visits to its website and use of the GME Acuity application ("Visitor Data"), including the particular pages visited or viewed by the user, the amount of time the user spent on the website or application, website errors experienced by the user, visits to the GME Acuity "FAQ" page, and information about the browser or device used to access the website and application, such as the user’s mobile device ID and IP address. These practices apply to users who visit pages for prospective new customers.
Onboarding Data: GME Acuity collects, uses, and stores data from users during the onboarding process ("Onboarding Data"). This data includes the name, email address, email addresses of invited colleagues and billing information.
Account Registration Data: GME Acuity collects, uses, and stores certain information in connection with the account registration process, and whether a user verifies their reported email address or phone number ("Account Registration Data"). GME Acuity also assigns each user who creates a GME Acuity account an anonymized client ID.
Transaction Data: GME Acuity collects, uses, and stores certain information regarding payment for its services by users and related transactions on its website, such as whether a user completed payment for GME Acuity’s services, signed up for GME Acuity’s services or used a demonstration version of the database.
Login Data: GME Acuity collects, uses, and stores data regarding logins to GME Acuity’s Platform by registered users and activity conducted during that log in such as when a user logs in and what other actions the user takes on the Platform.
Applicant Data: In order to deliver our service, which consists of a searchable database of GME applicants, GME Acuity collects, analyzes, processes and indexes a wide variety of applicant data including personal information, transcripts, letters of recommendation, etc. This data is never shared with other user accounts except as directed by the uploading user. GME Acuity does not sell this data to third parties nor do we use this data in any transactions from which we derive financial benefits, excepting the fees that our users pay us for this service.
Purposes for Which Information is Used
We may use the information we collect for one or more of the following purposes:
Communication with you
To contact you or provide you with information, alerts and suggestions that are related to the Platform.
To verify your identity.
To complete an activity you requested, such as register for the Platform or obtain more information.
Delivery of services to you
To create your account on our Platform and let you log in to your account and use the Platform.
To manage your account, provide you with customer support, and ensure you are receiving quality service.
For billing and transaction processing purposes.
To invite colleagues which you have authorized to have access to your uploaded data.
To provide, support, personalize, and develop our Platform.
Administration and improvement of services
To supervise, administer and monitor the Platform.
To measure and improve the quality, effectiveness and delivery of our services.
To personalize the website experience and to deliver content and product and service offerings relevant to individual use cases.
Compliance with law
To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
To comply with applicable state and federal laws, including, but not limited to laws related to protecting client and public health and safety.
Other uses with consent
Any other purpose with your consent.
Purposes for Which Information is Disclosed to Third Parties
Information about you may be disclosed to third parties for one or more of the following purposes:
For business purposes: We may also share your information with vendors and service providers, including our data hosting and data storage partners, analytics and vendors providing technology services and support, payment processing, and data security. We also may share information with professional advisers, such as auditors, law firms, and accounting firms.
With your direction or consent: We may share your information with third parties if you request or direct us to do so.
Compliance with law: We may share your information with a court, a regulatory entity, law enforcement personnel, or pursuant to a subpoena, to comply with applicable law or any obligations thereunder.
In the context of a transaction: We may share your information in connection with an asset sale, merger, bankruptcy, or other business transaction.
Opting out of Marketing Communication
You can opt out of receiving email marketing by unsubscribing using the unsubscribe link provided in all of our marketing email communications.
Cookies and Web Beacons
Like many websites, we use "cookies" and "web beacons" (also known as pixels) to collect information. A "cookie" is a small data file that is transferred to your computer's hard disk for record-keeping purposes. We collect cookies that are necessary for the Platform to function, cookies that enhance the Platform’s performance, and cookies used for third-party tracking. A "web beacon" is a tiny and sometimes invisible image or embedded code, placed on a Web page or email that can report your visit or use to a third party. Web beacons are typically used by third parties to monitor the activity of users at a website for the purpose of web analytics, advertising optimization, or page tagging. Additional information regarding web beacons is available on Wikipedia.
You can change your browser's settings so it will stop accepting cookies and web beacons or to prompt you before accepting a cookie or web beacon. Opt-out options for cookies and web beacons are located here.
Our Platform also uses analytics vendors to collect information (for example, Visitor Data and Onboarding Data) about user actions on our websites for purposes of analytics and analysis of certain Platform usage.
Online identity theft and account hacking, including the practice currently known as "phishing", are of great concern. You should always be diligent when you are being asked for your account information and you must always make sure you do that in our secure system. We will never request your login information or your credit card information in any non-secure or unsolicited communication (email, phone or otherwise).
Security of Information
While using any Internet-based service carries inherent security risks that cannot be 100% prevented, our systems, infrastructure, encryption technology, operation and processes are all designed, built and maintained with your security and privacy in mind. We apply industry standards and best practices to prevent any unauthorized access, use, and disclosure. We comply with all applicable federal laws, state laws, and regulations regarding data privacy.
We may employ third party companies and individuals to facilitate our Platform, to perform certain tasks which are related to the Platform, or to provide audit, legal, operational or other services for us. These tasks include, but not limited to, technical maintenance, monitoring, email management and communication, database management, billing and payment processing, reporting and analytics. We will share with them only the minimum necessary information to perform their task for us and only after entering into appropriate confidentiality agreements.
We do not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to become our user. The Platform is not directed and not intended to be used by children under the age of 13. If you are aware that we have collected Personal Information from a child under age 13 please let us know by contacting us and we will delete that information.
Compliance with Laws and Law Enforcement
We cooperate with government and law enforcement officials to enforce and comply with the law. We may disclose information necessary or appropriate to protect the safety of the public or any person, to respond to claims and legal process (including but not limited to subpoenas), and to prevent or stop activity that may be illegal or dangerous.
Last Updated and Effective: March 31, 2022